WSJ.com (sub required): "Researchers have documented this behavior among movie-watchers. In a 1999 experiment, a group of volunteers were asked to choose movies to rent from a list of 24 videos. Their options were a mix of what researchers termed 'low-brow' movies -- including 'My Cousin Vinny' and 'Groundhog Day' -- and 'high-brow' offerings, such as 'Schindler's List' or the subtitled 'Like Water for Chocolate.' The researchers found that when people chose movies to watch the same day, they often picked comedies or action films. But when they were asked to pick movies to watch at a later date, they were more likely to make 'high-brow' selections."
So true.
Monday, July 17, 2006
For Some Netflix Users, Red Envelopes Gather Dust
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From "The Marketplace of Perceptions", an article on behavioral economics:
?There?s a fundamental tension, in humans and other animals, between seizing available rewards in the present, and being patient for rewards in the future,? he says. ?It?s radically important. People very robustly want instant gratification right now, and want to be patient in the future. If you ask people, ?Which do you want right now, fruit or chocolate?? they say, ?Chocolate!? But if you ask, ?Which one a week from now?? they will say, ?Fruit.? Now we want chocolate, cigarettes, and a trashy movie. In the future, we want to eat fruit, to quit smoking, and to watch Bergman films.?
I find some information here.
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